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The DLT platform keeps records of all the transactions made by the network participants.

It is mandatory as per the new TRAI regulations. Every communication message that includes OTP, verification codes, notification, etc., sent by businesses to their customers needs to be registered in the TRAI DLT platform.

There are multiple phases to implement the above regulation which mandated the use of blockchain-based technology known as DLT. Most of the telecom operators have already implemented the DLT system.

It’s aimed at creating more transparency and reducing the incidence of spam and fraud done through SMS.

SATHYA TECHNOSOFT is taking special measures to offer regulatory compliant solutions in line with TRAI rules and regulations to create a more transparent system for communication. It enables you to send SMS to your leads directly through automation.

Register as a Telemarketer Or Enterprise

The DLT platform lets you register as a Telemarketer or Enterprise. If you deal with customers and communicate with them through SMS you’re most probably a telemarketer.

Telemarketers are two types:

Telemarketer Aggregator: Doesn’t have a direct connection with the telecom operator and could be an individual or company.

Telemarketer Delivery: Collects SMS/voice traffic from enterprises. Has a direct connection with telecom operators.

Telemarketers are the main source of sales for many companies. The most common form of telemarketing is outbound sales, where businesses need to communicate with customers through SMS or voice.

Therefore it is necessary to register in the DLT platform as a Telemarketer to send promotional and transactional messages.

On the other hand, Enterprises are businesses that deal with products or services that would like to connect with leads through SMS to increase their sales.

Your business needs to be registered in the DLT platform as per TRAI rule as an enterprise if you require to communicate with your prospects via SMS.